APEX.1 design consultants

"Making your world a healthier place to live"

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    • What is Architectural Psychology?
    • Architectural Psychology vs. Environmental Psychology
    • Architectural Psychology vs. Feng Shui
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  • June 15, 2025

About Us

_1img02APEX.1 was established to promote Architectural Psychology and provide individuals a means of enhancing overall levels of personal comfort and satisfaction within the built environment. Applying the principles of both Architecture and Psychology creates a synergistic effect that enables APEX.1 to facilitate environments conducive to optimal mental, emotional, and physical well-being.

Dr. Morgan Williams is the founder of APEX.1. He has over 35 years experience in the field and is both a licensed psychologist and a licensed architect. This combination of education and experience is unique to the field of Architectural Psychology and enables a responsible and comprehensive examination of humans and their physical environment.

We invite you to browse our website in order to learn more about Architectural Psychology and the services we provide.

 

 

“Many people tend to underestimate the contribution of the physical environment to their overall level of life satisfaction. There is also a tendency to explain psychological processes exclusively in terms of personality and dispositional factors while ignoring environmental and situational factors. Nevertheless, current scientific literature is confirming the profound impact that one’s physical environment can have on thoughts, emotions, and behavior. The study of these interactions between humans and their physical environment is referred to in many different ways, but most frequently as Architectural Psychology. Strictly speaking, it is neither architecture nor psychology, but a unique field that combines relevant theoretical aspects of both in order to enhance the human experience. Architectural Psychology effectively bridges the gap between architecture and psychology.”

Dr. Morgan Williams
Licensed Clinical Psychologist
Licensed Architect

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